Premium tyres are usually seen as the epitome of quality, performance, and, unfortunately, price.
They are developed to deliver a very high level of performance. With a particular attention on their handling, grip and stability across various driving conditions. Whether that’s on a dry road or wet and snow-covered roads.
Constructed with high quality materials and making use of advanced technologies, premium tyres offer unparalleled performance, durability, and safety.
A lot of time and money is spent during the R&D stage of a Premium tyre to ensure they meet these high standards. They are often the first to deliver in a new or innovative technology.
However, having said all that – they do have some negatives. The main drawback is the higher cost – which can be two or three times higher than mid-range or budget tyres.
For everyday driving, especially if you don’t push your vehicle to its limits, the advantages of premium tyres may not justify the additional expense.
